A single Hot Wheels toy car costs only $1.29 at Target today, and has remained around the $1 mark.

Source: https://www.dailymail.co.uk/news/article-12162205/The-four-low-cost-products-beaten-inflation.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

"For over 50 years, Hot Wheels has stood at the forefront of pop culture through incredible products and collaborations in the toy, gaming, content, and live events spaces," Fred Soulie, Senior Vice President and General Manager at Mattel Television said.

Source: https://comicbook.com/tv-shows/news/hot-wheels-ultimate-challenge-wwe-terry-crews-anthony-anderson-big-e-sung-kang-celebrity-guest-judges/

Hot Wheels: Rift Rally promises plenty of customization, with over 140 potential vehicle options for players to pick from, although its unclear if it will be small enough to check under cupboards.

Source: https://gamerant.com/mario-kart-home-circuit-funny-purpose/

Many selected toys from their childhood or toys that are popular amongst children today, from Legos and Hot Wheels to children’s books.

Source: https://thecoastnews.com/anonymous-donor-gives-over-100k-in-geppettos-toys-to-toys-for-tots/

Mattel's convention-exclusive Hot Wheels releases are always something special, as they give fans an entire diorama.

Source: https://bleedingcool.com/collectibles/mattel-debuts-sdcc-exclusive-hot-wheels-for-marvel-and-jurassic-park/

Now who better to be the judge of two modified Hot Wheels cars than the Drift King himself?

Source: https://www.comingsoon.net/guides/news/1296917-hot-wheels-ultimate-challenge-episode-4-release-date-time-when-nbc-peacock